Why we're doing this
Most marketing blogs are written for other marketers. Long lists of buzzwords, recycled LinkedIn takes, and the same five "SEO tips" dressed up differently every month. That's not what this is.
This blog is for the people actually running trade and service businesses in Wellington — plumbers, electricians, builders, landscapers, cleaners, sparkies, chippies — and the folks doing the marketing in-house because the agency they hired last year didn't deliver.
What you'll find here
Practical guides on Local SEO, Google Ads, Google Business Profile, and AI automation — specifically for the Wellington market. Real numbers when we can share them. Honest takes when something doesn't work. And a strong preference for tactics you can actually do yourself, even if you don't end up hiring us.
What you won't find
No lead magnets buried behind five pop-ups. No "book a call" CTAs every second paragraph. No AI-generated word salad.
If you want a free audit, it's in the footer. If you want to read, read.
