Wellington-based · Serving businesses NZ-wide
Google Ads Management in Wellington
Wellington-based Google Ads management for NZ service businesses. Reach relevant searches with focused campaigns, practical budgets and clear enquiry tracking.
Start with the economics, not the clicks
Before spending on ads, we discuss the value of a suitable enquiry, your capacity to respond and the cost of reaching your market. Search demand, your landing page and your budget all shape whether a campaign makes sense.
Where Google Ads budgets can go to waste
A pay-per-click (PPC) campaign can spend money on searches that do not fit your work or service area. Without a clear landing page, enquiry tracking and regular search-term reviews, it is difficult to judge which spending is useful.
- Wasted spend on irrelevant searches
- No conversion tracking — flying blind
- Generic campaigns not tailored to your trade
- Poor quality leads that do not convert to jobs
How we plan your Google Ads campaigns
We specialise in Google Ads for trade and service businesses. Every campaign is built from the ground up with your specific trade, service area, and ideal customer in mind. We check supported call and form events, review search terms and adjust campaigns using the evidence available.
- Hyper-targeted keywords specific to your trade
- Tested tracking for supported call, form or booking events
- Negative keyword management to eliminate waste
- Regular optimisation based on real data
What our Google Ads management includes
A complete, done-for-you Google Ads service built specifically for Wellington trade and service businesses. Every campaign is built from the ground up for your trade, your service area, and your ideal customer.
Campaign strategy and setup
Custom campaign structure built for your specific trade, service area, and target customers across the Wellington region. Not a template — built from scratch based on your business, your competition, and your budget.
Keyword research and targeting
In-depth research to find the exact terms your potential customers search when they need your services. We target high-intent keywords like 'emergency plumber Lower Hutt' — not broad terms that waste your budget.
Ad copywriting and testing
Compelling ad copy that speaks directly to homeowners and businesses who need your services right now. We A/B test headlines, descriptions, and calls-to-action to maximise your click-through rate and drive real enquiries.
Enquiry tracking and checks
Set up and test the enquiry events your website supports, such as calls, forms or bookings. Reports distinguish recorded events from confirmed enquiries and booked jobs, with privacy controls and attribution limitations explained.
Bid management and optimisation
Continuous bid adjustments, search term reviews, negative keyword management, and campaign refinement. We cut what is wasting money and push budget into what is converting. We assess whether changes improve enquiry quality and cost; neither is guaranteed to improve every month.
Monthly reporting
Clear reports showing tracked enquiries, cost per lead and next steps. Revenue returns are included only where reliable sales data is available. The numbers that actually matter to your bottom line — not impressions or click-through rates.
From intent to informed decisions
How we launch and improve your campaigns
- 01
Check the opportunity
Review the services you want to sell, search intent, competition and the enquiry value needed to make a test worthwhile.
- 02
Connect ads and enquiries
Build relevant campaigns and landing-page paths. Test supported conversion events before using those signals to make budget decisions.
- 03
Review, refine, explain
Look at search terms, lead quality and spend together. You own the account and can see what was changed and why.
For accountants, advisers and other professional firms, we also review service restrictions, appropriate claims and the way a prospective client moves from research to an enquiry.
A clear management fee. A separate ad budget.
Google Ads management is NZ$499/month incl GST — confirm the current scope and contract terms before starting. Ad spend is separate, paid by you direct to Google; a focused $500–$1,000 NZD monthly test budget may suit some markets, while competitive services need more. Book a free audit and we'll recommend a budget that makes sense for your business.
Before you decide
Google Ads questions, answered
Budgets, ownership and the evidence behind your campaign decisions.
What should I budget for Google Ads?
Management is listed at NZ$499/month incl GST, with ad spend paid separately to Google. A NZ$500–$1,000 monthly test budget may suit some focused campaigns; competitive services may need more. We assess search costs, service area and enquiry value before recommending a budget.
How quickly will an Ads campaign bring enquiries?
An approved campaign can reach searches once active, but enquiries are not guaranteed. Allow time to check tracking, search terms, landing pages and enquiry quality before judging the campaign.
Who owns the Google Ads account?
You own the account and its campaign history. Nexaii works through manager access. You retain access if management ends, and the advertising budget is paid directly to Google.
Can you target my actual NZ service area?
Campaigns can focus on Wellington suburbs or a wider NZ service area. We review location reporting because targeting is not perfectly precise. Copy and targeting should reflect where you can deliver work.
How will I know what my spending achieved?
We agree supported call, form or booking events and test tracking. Reports distinguish clicks, tracked enquiries and costs, with attribution limits explained. Sales or revenue claims require reliable sales records.
Do I need a new website before running Ads?
Not necessarily. We review the landing page, mobile experience and contact path first. A focused improvement may be enough. Any website or tracking work outside management should be included explicitly in the scope.
What happens after launch?
Management includes campaign and search-term reviews, budget checks and reporting within the agreed scope. Confirm review arrangements and responsibilities before starting. Tell us about poor-quality enquiries so campaign decisions reflect your actual business.
Support your Google Ads with SEO and automation
Google Ads works best when paired with these other services. Choose the service that fits your next priority; you do not need to buy a bundle.
More business. Less guesswork.
Ready to talk about your Google Ads?
Talk through your budget, service area and the enquiries you want to measure.