Wellington Google Ads for Service Businesses

Most trade and service businesses in Wellington see strong results starting from $1,500 to $3,000 per month in ad spend, plus management fees. The right budget depends on your trade, service area, and competition. We recommend a budget that makes sense for your specific situation during your free audit.

Google Ads can generate leads from day one — that is its biggest advantage over SEO. Campaigns typically take 2 to 4 weeks to fully optimise as we gather data on what converts best. Most clients see a steady flow of qualified leads within the first month.

Plumbers, electricians, builders, roofers, landscapers, painters, pest control, cleaning services, and other trade and service businesses across the Wellington region. Our strategies are tailored to each trade — a plumber's campaign looks very different to an electrician's.

Standard Google Ads charge you per click — whether that person calls you or not. Local Service Ads charge per lead — an actual call or message — and show the Google Guaranteed badge above regular ads. For eligible trades, Local Service Ads often deliver better value. We manage both and recommend the right mix for your business.

We set up conversion tracking from day one so you can see exactly how many calls, form submissions, and enquiries your ads generate. Monthly reports show cost per lead, return on ad spend, and which campaigns perform best. No jargon — just the numbers that matter.

Yes. We can target specific suburbs, set a radius around your business, or cover the entire Wellington region — CBD, Lower Hutt, Upper Hutt, Porirua, Kapiti Coast, Petone, and anywhere else you service. Your budget goes only where your customers are.

You can run Google Ads yourself, but most small business owners lose money doing so. Google's default settings favour Google's revenue, not yours. Proper campaigns need keyword research, negative keywords, conversion tracking, audience targeting, and ongoing optimisation. A specialist usually pays for themselves through better ROI.

Quality Score is Google's rating of your ads, keywords, and landing pages (from 1–10). A higher score means lower cost per click and better ad positions. We improve Quality Score through tight keyword grouping, relevant ad copy, and landing page optimisation — which directly reduces your cost per lead.

Yes — Google Ads often works best for local service businesses. When someone searches 'plumber Wellington', they have immediate intent. With proper local targeting, location extensions, and call tracking, even small budgets can generate consistent calls and bookings.

Yes, always. You own your Google Ads account. We request manager access to run campaigns on your behalf, but the account is yours. If you ever stop working with us, you keep everything — data, history, campaigns. We don't hold accounts hostage.

Performance Max is Google's automated campaign type that uses AI to target across Search, Display, YouTube, and Gmail. They can work well for established businesses with conversion data, but aren't always the right fit for small local service businesses. We evaluate case-by-case rather than defaulting to whatever Google recommends.

Beyond clicks and impressions, we track what matters: calls, form submissions, and conversions. We set up call tracking, conversion tracking, and monthly reporting so you see exactly how many leads Google Ads generated and what each one cost. If it's not generating leads profitably, we change the strategy.