Google Business Profile Optimisation
Get your trade or service business found on Google Maps and local search — where most of your customers start looking.
Your Google Business Profile Is Often the First Thing Customers See
When someone searches for a plumber, electrician, or builder in Wellington, the first results they see are Google Business Profiles in the local map pack. If your profile is incomplete, outdated, or poorly optimised, you are losing jobs to competitors who have invested in theirs.
A well-optimised Google Business Profile helps you appear in more local searches, builds trust through reviews and photos, and makes it easy for potential customers to call, get directions, or visit your website.
Why Local Search Matters for Trades
The local map pack appears at the top of Google search results for service-related queries
Customers searching locally have high intent — they need your service now or very soon
Reviews and ratings on your profile directly influence whether someone calls you or a competitor
Google Business Profile is free to set up, but proper optimisation is what drives results
What's Included
A complete Google Business Profile service covering every aspect of your listing.
Profile Setup & Verification
Complete setup or audit of your existing profile, ensuring all business information is accurate, complete, and optimised for your target services.
Category Optimisation
Strategic selection of primary and secondary categories to maximise your visibility for the services you offer in your area.
Photo & Media Strategy
Guidance on the types of photos and media that help your profile stand out — job photos, team shots, and before-and-after images that build trust.
Review Management
A system for generating more positive reviews from satisfied customers and responding to all reviews promptly and professionally.
Posts & Updates
Regular Google Business Profile posts to keep your listing active and signal to Google that your business is engaged and current.
Insights & Tracking
Monthly reporting on profile views, search queries, calls, direction requests, and website clicks so you can see exactly how your profile performs.
How It Works
A straightforward four-step process to get your profile working harder for your business.
Audit
We review your current profile (or create one from scratch), analyse competitors, and identify opportunities.
Optimise
We implement all optimisations — categories, descriptions, photos, services, attributes, and more.
Monitor
Ongoing management including review responses, posts, and adjustments based on performance data.
Report
Clear monthly reports showing how your profile is performing and what we are doing to improve it.
Google Business Profile FAQs
Common questions about Google Business Profile optimisation for Wellington trades
Google Business Profile (formerly Google My Business) is the free listing that appears when someone searches for your business or your services on Google. It shows up in Google Maps and the local map pack at the top of search results. For trade and service businesses, a well-optimised profile is often the single most important factor in getting found by local customers.
Most businesses start seeing improved visibility within 4 to 8 weeks of optimisation. However, results depend on your starting point, competition in your area, and how actively you engage with the profile (responding to reviews, posting updates, etc.). We set realistic expectations during your audit.
Yes. We help you develop a review management strategy that includes responding professionally to negative reviews and encouraging satisfied customers to leave positive ones. We cannot remove legitimate reviews, but we can help you manage your reputation effectively and flag reviews that violate Google's policies.
No. Service-area businesses like plumbers, electricians, and builders can set up a Google Business Profile without displaying a physical address. You simply define the areas you serve, and your profile appears when customers in those areas search for your services.
Google Business Profile optimisation focuses specifically on your Google listing — the profile that appears on Maps and in the local pack. Local SEO is broader and includes optimising your website, building citations across directories, and improving your overall search visibility. They work best together, but GBP is usually the quickest win for trade businesses.
Ready to Own Your Local Map Pack?
Book a free audit and we will review your Google Business Profile and show you exactly where the opportunities are.
Get Your Free Audit